Stop Tacking into the Wind: Why Your Sailing Business Needs a Social Media Overhaul

Are you a yacht broker, club manager, or sailing professional feeling like you're constantly fighting against the current with your marketing? You're not alone. Many businesses in the marine industry treat social media like just another chore—sporadic posts here, a few photos there—and wonder why they aren't seeing results. This "scattershot" approach is the marketing equivalent of sailing without a course. It's exhausting, inefficient, and rarely gets you where you want to go.

The truth is, your social media presence should be a powerful engine driving engagement, leads, and new members or clients. If you're putting in the work but not seeing a payoff, it's time to ask: Is your social media truly working as hard as it should be for your business?